mike tsai's profile - experiences

I started myself as a custom painter working in factory and worked all the way to a brand manager.

I have complete experiences from start to finish, which is something you can't (or rarely) find in this industry.

A self-learner:

Google Project Management

Google Machine Learning

LVMH Digital Marketing

Google Digital Marketing

W O R K E X P E R I E N C E :

XERO Wheels (Now)

Global Sales and Marketing

Brand strategy, including the setting of style, and value proposition for short as well as long term.
Expand global distributors/dealers
Marketing strategy with global distributor and monitor execution.
XERO product line planning.
XERO ambassador communication.
Overseas business

KENSTONE METAL CO., LTD.

Project Management

Build service for existing customers with special edition projects.
Establish work profile of custom projects to draw attention to new clients/brands. *Development of new painting technology or materials to improve custom painting ability in facility.
Communication between Taiwan HQ and Germany Branch to make alignment with production and solve problems.

FACTOR Bike

Painting technology & Custom Project (Prisma Studio)
To build standards of painting procedures, monitor factory quality and understand their technical barriers and make improvements. Delivery management in factory.

Prisma Studio is the project name of Factor’s custom bikes. I needed to find factories to supply high quality painting, flexible with different designs and quick deliveries.

GIANT Bicycles

Global Project : Custom Bike Project (Dream Bike)
Project management to build a team to:
find out the demand of custom Giant bike,
how to negotiate between departments to work together to produce in small quantities but diverse component setups.
Decided product lines, build custom design layouts and painting technology that is attractive to customers.
How to collaborate with related departments in systems with efficiency to make sure our product can be delivered in time.
Painting technology, production time, website, QA/QC procedures, etc.

BE KING CYCLES

Japan distributor on board.
Special painting process “Chrome Effect Painting” established and secured in BE KING Cycles.
Chrome Effect Painting” Painting Technology Established
Ireland (European Region) dealership on board.
Full customization package establish and on board.
Get invention patent in cycling industry.
Full Customization Package on Board
Obtain Invention Patent in Cycling Industry
Hong Kong distributor on board.
BE KING Cycles website on board.
Start new product line models.
Start to Plan Frame set and Components Product Lines Separately
Re-establish company service. Cancel unnecessary service and labor, focus on professional custom service.
Sales avenue grow, reduce debt and out-going payments.
Making partnership with subcontractors and factories.